✧ Long-term rural engagement program of the year:The established program should be a yearlong property which continues in f1 and H2 across rural geographies. |
✧ Rural On-Ground New property of the year: A new property created for targeting rural audience (men, women, kids) |
✧ Small Budget on-ground program of the year in Rural: Agencies and corporates can enter campaigns with minimum investment of 25k to maximum 50k in each district |
✧ Best farmer connect / contact program of the year: Campaigns directly targeting farmers at touch points, engaging in customer meets resulting in awareness and conversions |
✧ Best Rural activation for Sales Volume: Campaign at village level, retail, door-to-door purely resulting in sales |
✧ Best Rural Activation for Brand awareness: Campaign using innovative ways, scalable to create brand awareness among rural TG (men, Women, kids) |
✧ Best Rural trade/channel engagement property of the year: Campaign support sales of channel partner in hinterlands. Campaign should drive footfalls purely resulting in desired sales |
✧ Best integrated program of the year: Campaign should have integrated more than one medium (ATL-Print, Radio, TV), OOH, Digital and other medias used should part of the campaign |
✧ Best behaviour change program of the year: Campaign targeting rural audience that has managed to change age old behaviour of the community resulting in sales, desired behaviour etc |
✧ Most Effective Use of Direct Marketing: Campaign With Successful Implementation of Ideas with best ROI and Brand font>Recall Value |