ACEF Award Categories
for Excellence in Rural Initiatives


Last Date to submit your entries is 31st July 2017
Details: marketing@customerengagement.asia

            
Excellence in Rural Marketing
Special Award for Rural Marketing
• Best use of Digital Media • Most Admired Rural Marketing Professional
• Best use of Mobile Marketing • Most Admired Organisation for Social Cause
• Best use of Radio • Most Admired Agency for Rural Marketing
• Best use of Television
• Best use of Newspaper
• Best use of Publication
• Best use of Out Of Home Media
• Best use of Events and Promotions
• Best use of BTL Activities
• Best use of Online Media
• Most Admired Activity for Community Uplifting
• Most Admired Activity for Sustainable Development in Rural Area
• Most Innovative Use of Media

Rural Marketing (Capability Awards)


1. Long-term rural engagement program of the year: The established program should be a yearlong property which continues in H1 and H2 across rural geographies.

2. Rural On-Ground New property of the year: A new property created for targeting rural audience (men, women, kids)

3. Small Budget on-ground program of the year in Rural: Agencies and corporates can enter campaigns with minimum investment of 25k to maximum 50k in each district

4. Best farmer connect / contact program of the year: Campaigns directly targeting farmers at touch points, engaging in customer meets resulting in awareness and conversions

5. Best Rural activation for Sales Volume: Campaign at village level, retail, door-to-door purely resulting in sales

6. Best Rural Activation for Brand awareness: Campaign using innovative ways, scalable to create brand awareness among rural TG (men, Women, kids)

7. Best Rural trade/channel engagement property of the year: Campaign support sales of channel partner in hinterlands. Campaign should drive footfalls purely resulting in desired sales

8. Best integrated program of the year: Campaign should have integrated more than one medium (ATL-Print, Radio, TV), OOH, Digital and other medias used should part of the campaign

9. Best behaviour change program of the year: Campaign targeting rural audience that has managed to change age old behaviour of the community resulting in sales, desired behaviour etc

10. Most Effective Use of Direct Marketing: Campaign With Successful Implementation of Ideas with best ROI and Brand Recall Value

Last Date to submit your awards is 31st July 2017


Eligibility criteria: Campaigns executed between 1st April 2016 to 31st July 2017 (On-going campaigns are eligible)

For Marketing & Capability Awards Include the following While Submitting your entries
Max 500 Words Write up (Covering Note to Justify Your Entry Which Should Include Concept, Media Strategy & Plan, Execution & Results)
The suportives (Word doc, images, presentations) to be uploaded on google drive and the link to be shared in nomination form in public sharing mode
Videos to be uploaded on Youtube and the links to be included in the nomination form.
Highlight new technology implementations/processes that improved customer engagement (if applicable)

For Special Award Category:
• Write up of not more than 1000 words (Implementation of Innovative Ideas and Key Achievements, Awards received (if any) – campaigns/activities executed from April 2016-July 2017 can be submitted as Supportives.
• Relevant Supportives (Images, Presentations, Word Doc, etc) to be uploaded on Google Drive (The link should be in public sharing mode) and the link to be included in the nomination form.
• Videos to upload on You Tube and link to be shared in the nomination form

Applicable award nomination fee IRS 9000 + 15% govt. tax (each entry)






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